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电子商务有关硕士毕业论文,与电子商务在中国的主要局限性相关论文答辩

这是一篇电子商务有关学士学位论文范文,与电子商务在中国的主要局限性相关硕士毕业论文。是管理学专业与电子商务及信息技术及电子商务发展方面相关的免费优秀学术论文范文资料,可作为电子商务方面的大学硕士与本科毕业论文开题报告范文和职称论文论文写作参考文献下载。

摘 要:近几十年来,电子商务的发展在世界各地起着越来越重要的作用;然而在发展中国家其发展速度却慢于其他国家.笔者不仅探讨了电子商务的发展历史,还分析了在中国电子商务发展不同阶段的局限性并找到相应的解决方案.本文遵循电子商务的发展历史,从电子商务在中国的发展业务及电子商务容易被忽视的方面,最重要的是造成的限制及其在中国应该如何解决几方面来阐述,从中得出电子商务在中国的成功更应该取决于管理和信息技术,而不是经济.

关 键 词:中国技术经济管理

Abstract:Inrecentdecades,e-merceplaysanincreasingimportantroleinallovertheworld;however,thestepofdevelopmentindevelopingcountriesisslowerthanothercountries.Thepurposeoftheprojectisnotonlytoinvestigatethehistoricaldevelopmentofe-merce,butalsotoanalysethedifferentlimitationsofthee-merceinChinaandfindouttheappropriatesolutionstodealwiththem.Thisprojectwouldmaintainthehistoricaldevelopmentofe-merce,theeffectsofe-mercedevelopmentonbusinessinChina,aspectsofe-mercearebeingneglected,mostimportantincausingthelimitation,HowshouldthelimitationsinChinabedealtwith.Myresultisthatthesuccessofe-merceinChinaismorelikelytodependontheadministrationandinformationtechnologyratherthantheeconomy.

KeyWords:China,Technology,Economy,Administration

1.Introduction

Intheinterera,e-merceperformscrucialrolesinsocialandeconomicdevelopment,andmaybedefinedasaspecialplatformprovidingopportunitiestoexchangeproducts,servicesandinformationonline,leadingtotheinnovationoftrade,whichisextremelydifferentwiththetraditionaltype(Connerty2001).

Thedevelopmentofadvancedtransactiononlinehaspopularizedallovertheworld.Thislargeglobalmarketpromotestheimprovementsofdifferentsmallbusinessrangingfromgeneralmerchandisetohouseholdapplications.Thesee-customersareimmersedintorealisticworkworldfilledwithproductsandservices.However,manycustomersandsuppliersareconcernedabouttheslawspeedofimprovementofe-merceintheircountries,suchasChina.

Someauthors(AvilaandBoncanoska1998,UnitedNationsConferenceonTradeandDevelopment2002)arguedthate-mercehasbeendevelopedandappliedinmostofcountries,especiallythedevelopingcountries.Itcouldaffectthesuppliers’motivation,thelivingofcustomersandthejobopportunitiesinsociety.AgrowingnumberofauthorsprefertoresearchintothefutureofChinesee-merce(ErnstandHe2000),notonlyintermsofitsbenefitsonlocalpeople,butalsointermsofitsfactorsimpededthedevelopmentofe-merceinChina.InZhu’s(2000)andZhang’s(2003)article,theyfoundthatthisdevelopmentcouldbedeterminedbyseveralfactors,suchaseconomy,administrationaswellasthestandardlevelofinformationtechnology.However,themostimportantlimitationine-merce,whichissovaluableespeciallywhenfindingtheappropriatesolutions,islikelytobeneglectbythem.Hence,theoverallaimofresearchistoparethesethreedifferentlimitationsandfindoutthemainones.Theresearchisdividedintothreeparts.Firstly,itwillidentifytheglobale-mercedevelopment,secondly,theproblemfacedbyChinesee-merceandimportanceofdifferentlimitationstoe-mercedevelopmentinChina.Finally,accordingtotheparisonforwhichtwoaremostessentialfactors,themostimportantlimitationsarepresentedanddiscussed.

2.E-merce

2.1.DevelopmentofGlobalE-merce

E-merceisakindofnewplatformdescribingtheprocessesofbuyingandsellingandthetransactionofproducts,servicesandinformationviaworkcircumstance,suchasInter(Turban1999).Itmeansthatcustomerscouldfindandgetthegoodsprovidedbysuppliersonline.AccordingtoBoncanoska(AvilaandBoncanoska1998),owingtothedevelopmentofIntertechnology,thenewconceptofmercehasbeendevelopedandpopularizedallovertheworldoverthedecades,duetothefactthatanincreasinglynumberofpeoplehaveaccessedtotheInter.Theamountofusersofe-merceisbeingincreaseddramaticallyby200%from2000to2006(ibid).Arisingnumberofcountrieshadjoinedintotheinnovationofmerceworldbytheyearof2005,asshowninFigure1.


本文来源 http://www.tjhyzyxy.com/guanli/00216696.html

Figure1:2005WorldRankRegionE-merce(AvilaandBoncanoska1998)

Fromthefigure,itindicatesthatuntil2005,theWesternEuropeandNorthAmericahasbeenthemainmarketsofthisnewmodelmerce,andotherareasoccupythemarketquotientaveragely,whichmeansthatthedegreesofdevelopmentsofe-merceindifferentareasarebeingdevelopedatthesametime.Thevolumeofglobalbusinessonlineincreasedfrom210billionin2008to610billionin2012(Turban1999).

2.2.EffectsofE-merceinDevelopingcountries

Duringthe1990s,theprocessofe-mercehasbeenimprovedinthemajorityofdevelopingcountries.Thedevelopmentofinfrastructureinthesecountriespromotesthechangesoflocaleconomyenvironment,leadingtoalterthetraditionaltypesofmerce(Efendioglu,YipandMurray1998).Thee-mercehasplayedanessentialroleinthesechangesofsociety.Thereareasignificantnumberofbenefitsfrome-merce(Turban1999),asdepictinTable1.

Table1:thebenefitsofe-merceindevelopingcountriesonanizations,customersandsociety(Turban1999)

Itisshownthatthee-mercecouldbringpositiveinfluencesonanizations,customersandlocalsociety.Itmayenableenterprisestosignificantlyexpandtheirmarketplacetonotonlynationalbutalsointernationalmarket,aswellashelpcustomersgettheproductswithlescostsanytime.Whilethemostimportantoneisthatthedevelopmentoflocale-mercereducestheproportionofunemploymentviasupportingthesesmallbusinesses.3.E-merceinChina

3.1.TheCurrentSituation

Chinesee-merceisdifferentfromthesmoothandreal-timetransactioninothercountrieswithadvancedInter.Thespeciale-transactionpattern,calledOne-stopon-lineshopwithreal-timetransaction,israrelyexistedinChinesee-mercemarket(Li2006).ItmeansthatChinesee-customersshouldbooktheproductsorservicesonlineandgetthemoff-line.InChina,thegrowingnumberofInterusershasprovidedanopportunityfore-mercedevelopment.AccordingtoBuhalis(2006),thee-mercewebsitesincreasedfrom1500in1997to590thousandin2003.Nowadays,twoe-mercialwebsitesarebeingregisteredeverydayinChina.Someofthemhaveachievedsuccess.Forexample,“Taobao”,asoneofthelargeste-mercetransactio

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