网站原创摘 要：文化深深根植于语言,语言蕴涵丰富的文化因素.语言是文化的载体,同时又受到文化的制约和影响,并反映文化.在当今这个经济发达的21世纪,商务英语也变得越来越重要.某些商务英语词语与汉语所指表面上一致,而涵义却有不同,这就是语言文化差异.商务英语涉及的不仅是语言的交流,更重要的是文化的沟通,因为,商务英语学习的各个环节都涉及中西方文化的差异的问题.在经济全球化的今天,商务英语学习的最终目的是要成为懂国际商务规则、掌握世界各民族文化特点的复合型人才,而能否跨越文化障碍、避免文化冲突,是国际商务活动能否顺利开展的关键.因此,在商务英语学习中加强商务文化意识的培养越来越重要.
关 键 词：文化商务英语学习
Allcountriesintheworldhasitsownthenationallanguageandcultureandcustoms,allthemerchant'utualtradethatisakindofculturalmunication.Hasadifferentlanguageandculturebackgroundofbusinesenintheexchangewillneedtooveretheculturalbarriersbetweeneachother,withmonreachedtheirgoal.Intheworldeconomy,cultureandmilitarycontacts,Englishisthefirstlanguage.Englishvocabularyisrich,itconstantlyabsorbingworldlanguagevocabulary,withdiversity,volatility,sopeopleinbusinessEnglishtranslationshouldpayspecialattentiontotheircultureandexoticculturaldifferences,andindifferentculturebackgroundofsemanticinformationandthedifferenceofculturalinformation,aaraspossibletoattaintheculturalinformationequivalentorequivalent.
1.WhatisthebusinessEnglish
"BusinessEnglish"isthebinationofthebusinessandEnglish,in"English"and"business"twocontentweightislikethis.AsaspecialpurposesabranchofEnglish,businessEnglishistoshowpeopleinbusinessEnglish,inwesterncountriesusuallycalled.BusinessEnglishtoEnglishasthecarrier,inordertoadapttoallkindsofofficelifeforaslongasthelanguagerequirementofthepurpose,contentinvolvesallaspectsofthebusinessactivities,thepurposeoflearningEnglishistotrytobeethroughthiediumflexibleusedinbusinesunication.ThroughthebusinessEnglishlearningwesternenterprisemanagementconcept,workpsychology,evenhowtoandforeigners,howtocooperatewiththem,theworkofHongKongstylemethod,andtheirlivinghabits,tosomeextent,includedintheculturalconcept.
2.TherelationshipbetweencultureandbusinessEnglish
Cultureisnolongerasubsidiaryoflanguage,butthelanguageoftheanicposition.AsMcMenimanandEvans(1997)pointsout,theforeignlanguagelearningisakindofculture,themostobviousperformance.Basedonthisunderstanding,businessEnglishlearningcanneitherabandonthecultureofpurelanguageskillslearning,anddonotkeeptothecustom,thecultureoflearningaforeignlanguageisonlyasbackgroundknowledge.AndshouldbeginfromtheEnglishlanguageitself,withaleadtheyunderstandEnglishlanguageculturalconnotation.Inthebeginningsuchaslearningtotheunderstandingofthecultureandthelanguage
3.BusinessEnglishtheculturalphenomena
Differentpeoplehedifferentfordifferentvaluesorientation,inbusinessculture,differentcountrieshedifferentcustoms,differentetiquettehabits,etc.ForexampleweChinesepanybusinesspersonnelseeforeignoftenacigarette.InChina,totheguestsandtheokeissaidpoliteandfriendly,andinforeigncountries,especiallytheEuropeanandAmericancountries,manypeopleagainstoking,totheguestsandokeinsteadisnotofmanners.Belikeagain,differentnationalrulesarenotasgifts.InBritaincustomersbuyyoudinner,takeagifttobeunnecessary.Ifyouwanttotakewine,priortoaskownerslikewhatwine,itisappropriate.InJapanbutonthecontrary,whenyouareinvitedtodinneratthehome,youdon'tgowithagifttoorude,andwillbeconsideredrash,ifprioraskneedtosendgifts,youwillbeconsideredrude.SuchculturalphenomenoninbusinessEnglisheverywhere.
4.BusinessEnglishofmonculturaldifferences
Thebusinessactivitiesoftheculturaldifferenceromthemosteasytodifferentculturebackgrounddailybehiorsexpressed.
(1)Receptionanddinner,andculturaldifferences
Asthefirststepofbusinessactivities,businessreceptionisthekeytobusinessactivitiesoothly.Inthislink,howtogreetedeachother,greetingsisoneofthepulsorysubjectreceptionist,anditsbehiorwillbelargelyrepresentstheimageofthepanyonthesidesofsuccesulcooperationhasverybigeffect.
| 有关论文范文主题研究: | 关于商务英语的论文范文文献 | 大学生适用: | 本科论文、学院论文 |
|---|---|---|---|
| 相关参考文献下载数量: | 42 | 写作解决问题: | 写作技巧 |
| 毕业论文开题报告: | 论文模板、论文前言 | 职称论文适用: | 职称评定、中级职称 |
| 所属大学生专业类别: | 写作技巧 | 论文题目推荐度: | 优质选题 |
(2)Businessnegotiation'sculturaldifferences
Negotiationisthemostimportanttradeactivitiesofcontent.Internationalbusinessnegotiationsbecausenegotiatorromdifferentcountriesandregions,language,religion,lifehabitsandvalues,behiorstandards,moralstandardsandthepsychologicalnegotiationshasagreatdifference,andtheseaspectsaretheimportantfactorstoaffectthenegotiations.
Tosumup,theculturalfactorsininternationalbusinessactivitiesofinfiltration,andoftencancauseculturalbarriers,resultinginculturalconflict.Therefore,foreignbusinesspersonnelnotonlyknowabusinessEnglishknowledge,goodforeignlanguageskills,andmustunderstand,familiarwithexoticpoliticalsystem,economicenvironment,thelegalsystem,businesspracticesandthemercialvalues,improvebusinesscultureconsciousness.InbusinessEnglishstudy,onlyunderstandingculturalcharacteristics,strengthentheculturalconsciousness,willbethelanguageandcultureofteachstudyanically,toimprovetheaccuracyofthelanguagelearningandusing,totheinternationalbusinessactivities,achievementshebeenmade.Effortstobeecultural.
(责任编辑：刘璐)